Evaluation Questions

The final music video

Editing our video

This is a print screen of how we edited or music video. As you can see along the bottom of the picture there is the length of each clip, and the music highlighted in green.one of the most time consuming areas of editing our video was syncing up our recording of Will with the music. 

Props, equipment and costume

Rough Cut

This is a rough copy of our studio footage that we used in our video. For the shot we used props such as a stool and guitar and a black curtain in the background to create a real studio effect. During this we used shots from different camera angles and covered a wide variety of movements and shot sizes such as pans, tracks, close ups and long shots.

Photos of recording

Because the lip syncing is so important for our music video we needed will to really learn the lyrics and words for the songs. We managed to find a copy of the lyrics on-line. Before we started recording we gave will a copy of the lyrics and the notes and cords he would have to learn for the recording. When we filmed we placed the lyrics on a large projector so will could clearly read them. 

This was a photo we took of will just before we started to film. As yo can see from the different colour and shadows on Wills face and shirt we had set up lights at different angles to create a real studio effect. Because we filmed over two days we had to make sure that Will was wearing the same costume and looked the same during the separate days of filming.  

In this shot you can clearly see the set up of how we filmed. We used a black curtain across the back wall to create a studio effect. Certain props that we used were the stool that Will is sat on and his guitar. You can see the camera that we used and one of the lights. We filmed using a HD camera to create a really high quality image.

We experimented with different effects throughout filming, in this clip you can see one particular effect we used involved a glass jug. We kept the jug still and used the tracks to track the camera from right to left. We found that this effect worked best when shooting a close up of Wills face. Mid shots seemed to blur the shot to much. 

Here, you can see the camera recording Will from a close-up, side angle which has been projected onto the small screen attached to the camera. We filmed Will from a side angle as the curtain could not move all the way around the wall. By doing this we got some really effective shots of Will. In the background we can also see another one of the lights and the laptop on the table. We used the laptop to play music to will so he could sing in sync. 

In this picture you get a really good understanding of the room that we filmed in looked. You can clearly see the tracks and dolly that we used and how it spread across the room. The image also shows the real power of the lights that we used. A problem that occurred was that Will was getting increasingly hot from the lights. You can also see the projector we used to display the word on ans a view of the stool.    

This is a close-up shot of Will on a bass guitar. Because the song that we used contained some sections of bass we thought we could film a few clips of Will using one. We also used a cable that you can see but this was not plugged into any speaker.

Editing programme

The program that we are going to use to edit our video is going to be final cut pro. We have chosen to use this because we have used the program in other videos we have made. At the bottom of the picture there is a sequence board were we can link our music to the video. As we are lip syncing it will work really we and we will be able to see precisely the timing to link the video with the music.

Shooting Schedule for our music video

Date	Day or evening	Location of shoot	Equipment used	Props used	Actors and crew	Duration
3rd December Practice shoot	Morning	Media studio	Camera, lights, tripod, tape. We also experimented with our dolly and track.	Props that we used on this day were the black curtains, Guitar and stool.	Will (lead singer in the video) Hannah and Joe	45 minutes
4th December 1st real filming	Afternoon	Media studio	Camera, lights, different plastics to place in front of lights, track, dolly, tape and our laptop.	For our props we used a stool for our actor to sit on, his guitar a black curtain for the background and costume.	Will (lead singer) Hannah Mitford and Joe Maddocks.	1 hour and 30 minutes
8th December 2nd filming session	Morning	Media studio	Camera, lights, tripod, tape, track, dolly, and laptop. In this session we also used a projector for will to lip sync the words.	For our props we used a stool, a guitar, costumes and black curtain.	Will (lead singer) Joe Maddocks and Hannah Mitford	1 hour
10th December Our 3rd and last studio shoot	Evening	Media studio	Camera, lights, tripod, tape, plastic colours for light effects, track, dolly, and our laptop for music.	For our props in this session we still used a stool, guitar, costumes and the black curtain. We also used one of the lights as a prop	Will (lead singer) Alex Morris (plays the girl) Hannah Mitford and Joe Maddocks	45 minutes
15th December Our Narrative filming session	Afternoon	Wem high street	Camera, tripod and tape.	For our props in this session we only used a mirror and costumes.	Will Sutcliffe Alex Morris Joe Maddocks Hannah Mitford	1 hour 30 minutes

Animatic

 

This is our animatic that we produced using our storyboards. To make our animatic we cropped each individual image and copied them into a programme called 'final cut pro.' which we also used to help us edit our final video. We create an animatic so that we are then able to pre-visualize our video before it is made. 

Storyboard for our music video

 

This is our story board for the music video that we are going to create. The video is going to be filmed in two different places the first will be inside our media studio, and the other will be in Wem town centre. The two actors we are using are Will Sutcliff who we are also the singer in the video and Alix Morris who is Wills ex lover in the video. We will have to take into consideration out props that we are going to use and the costumes that the actors will be wearing.

Location shots for video

This is the centre of Wem high street this shot we will be used in the video preferably towards the end. In this shot you can see the street which Alex and Will walk along together.

This is a shot if the town hall, although its closed in this photograph, we will use the glass doors in the entrance, which can't be seen here to do our reflection shots.

This is anther angled view of the centre of Wem high street.  This picture includes all the shot movements that we will use, the town hall is located just left of this shot, and the final shot at 'The Castle' pub can be seen in the distance.

All of the images that we have used in this were found on google maps.

Risk Assessment

This is our risk assessment for when we made our music video. We filmed the video in the town hall in a media room. We put a copy of our risk assessment up so you can see what we were doing.

The official video released by the kooks (sway)

Magazine Advertisement

From articles that we have looked at and researching the conventions of magazines this is the final magazine advert that we have created for our music video. We tried our best to make the advert look attractive and astheticaly pleasing but also tried our best not to pack to much information into it so it became to wordy. From our research into magazines we then tried to use all of the codes and conventions we found.  

Plan for our filming

Location – Town Hall studio and Wem high street

People needed – Joe Maddocks, Hannah Mitford, Alex Morris and

Will Sutcliffe.

Equipment needed – Stool, HD camera, lighting, guitar, black screen, tracks and microphone.

Plan – We are filming on Tuesday 5^th December. We will be filming the studio-based footage with Will. This will take place in the Town Hall, using a stool and microphone to give that extra effect. We will film the sequence multiple times to give us more material to ‘play with’.  We will use a variety of shots and effects to make the video more interesting and a higher level of skill.

We will be filming our other footage in Wem high street, outside the Town Hall. We have chosen to use this setting because it fits all the requirements such as, being close and practical. 

Magazine analysis of adverts

The 1st advertisement was found on a page of NME from the image above we can see that there are actualy 2 albums advertised on this page. One of the was for GRUFF RHYS the other is for slash. On the advertisement for slash there is the price clearly displayed in the bottom right hand corner and also a few of the selected tracks on the centre left of the page.

The GRUFF RHYS advertisement is alot more simplistic than the slash advertisement. Because of the name of the album being called hotel shampoo the main bulk of the advert is taken up as a cabinet filled with shampoo. There is no prices or names of tracks on the advertisement just that it is available for downloading and on CD.

This is an advertisement from the kerrang magazine. This advertisement was on the very back page of the magazine and took up the whole space. Although the background is mainly white there is a large painted like picture of what appears to be a man. In the bottom right hand corner of  the magazine we can see that there is also an advertisement for amazon where this album can be purchased from. The name of the band is elbow and is jut below centre of the advertisement. We can also see the name of the album and the date of its release. There is a comment from Q and a few tracks found on the album.

This magazine advert was also out of NME and was actually found on an album advertisement page in the centre of the magazine. The artist is called June Tabor and the album is called ashore. The main bulk of the advert is made up of writing and reviews of the album itself. At the bottom of the page there are 2 advertisements for a record company with there websites below. The actual image of the album is very small on the page and the background behind the writing is of the sea, this is mainly because of the name of the album 'ashore'.

This album advertisement was found in Q magazine. it is from a band called THE LOW ANTHEM and the album is called smart flesh. The actual picture of the album is very small and is placed on the centre left of the page. The advertisement takes up the whole of an A page on the magazine and also consists of an advertisement from hmv, above the hmv logo it says available at. Below the picture of the album there are reviews from magazines and music channels promoting the album. The background image is of a what appears to be a rundown factory. 

This album advertisement took up the whole page.It is quite a dull-looking advert as the colours used are very bland. This presents the album as looking bleak and old fashioned. The style comes across as being in the form as a menu. There are tour dates listed at the bottom of the page and just below that is a black and white picture of the band. The picture of the digipak is in the centre of the page with the release dat to the right of it. The image on he album is of a very classical ballroom with two people dancing. The album is calledTHE UNTHANKS.

This advert for the band beady eye was found in NME and was in the centre page of the magazine. The background image that takes up the whole page is a high to low image of the band looking down. This could be to show there dominance and power in the music industry. Next to the name of the band at the top of the page is NEW in bright bold text. the name of the album is place just below centre in the advert. the date of the release of the album is in really large text on the left hand side of the image.

Magazine Analysis

To find out a bit more about music advertisements through magazines we decided to ask people in our class and a few people in our local area about magazines and the advertisement of there music. These are the  questions that we asked them:

1. Do you read magazines often?
2. If you saw a magazine in a shop, what would convince you to buy it?
3. Do you often purchase albums after seeing them advertised in a magazine? 
4. How often do you purchase a magazine?
5. What is your favourite part of a magazine?
6. What do you dislike about magazine advertisements?
7. What do you think about full page adverts in magazines?
8. Would you ever consider subscribing to a magazine, or have you already done so?

Codes and conventions of Magazine adverts

When planning for the creation of our magazine advert we had to look at the codes and conventions of what the advert must contain. All of the conventions are used to give information to the customer or potential customer to try and influence them in purchasing. All of the magazines that i have researched below were of the same type of genre as i have chosen to base my music video on. I have done this as other genres may have different ways that they advertise there products.
Conventions to include in advert:

• Name of the album
• Name of the artist 
• Release date 
• places of purchase 
• Title of the song 
• Eye catching text and images 
• uses of new media 
• reviews 
• image of digi pak if needed 

After researching the conventions I can now start to plan and create my own magazine advert. I will need to take all of the into consideration when planning and creating the advert. 

Digi pack images

Video Choice and permission letter

From the information that we had collected from our questionnaires, we made a choice on the type of genre and band that we would be using in our music video. The band that we have chosen is the Kooks and the song is called sway. It is a mainly acoustic based song and would be very interesting to create a narrative for.

Before we stated getting to work on making our music video we created a letter to send to the record label of the kooks. This was to make sure that there was no problems with us using the song and to ask for general permission from the record label. In our letter we say why we are using the track and what we are using the song for.

Audience research

Before we started designing or looking into our music video, we started doing research on what the public think about music and what they would like to see in a music video, we 1st had to look at what target audience we would be marketing our song towards. We did this by asking a number of our media class and the general public questions on the music that appeals to them and why. This would give us a basic understanding on what the general public would like to see from a music video and the type of genres they prefer. We asked questions on how people view there music and if they are part of social networking sites to understand how bands advertise online.

1. Are you male or female ?
2. What age are you ?
3. what is our favorite genre of music?
4. How do you download/ listen to music?
5. Do you like music videos based on a narrative?
6. Do you view musics through sites such as youtube?
7. Do you follow bands and music through social networking sites?
8. Do you own any digipaks? 
9. What do you like about digipaks? 

Digi pack research and conventions

Digipaks are a type of CD packaging made out of cardboard other heavy paper/cardboard material. Digipacks can flipped open like a booklet with different images and cardboard sleeves, or it can have three parts, so that one portion of the packaging opens to the right and one to the left, with the CD in the centre portion. digipaks can also be made from eight parts. Most of the time the disk is held in by a plastic tray attached to the digipak but can also be inside sleeves or held in by other areas of the pack. 

To find out the sort of digi paks on the market we went out and purchased some albums from a wide variety of genres and artists. The Dgi packs we found have given us some really good ideas for the one that we are going to make. The ones that we researched had a large variety and differences.  


The convention that are most commonly found on a digi pak are: 
- The name of the Artist
- The name of the Album
- Track listing (include bonus extra's)
- Website, facebook and twitter
- Record Label branding
- Pictures of the band members or relevant visual imagery to sell the band 
- Price
- Website
- Credits
- Recording information, producer, where it was recorded and when
- Who wrote the songs
- Logo
- Bar-code  


The good and bad about digi-paks:

• They look nice, and many bands and labels like to use them for aesthetic reasons. The three section digipack sleeves opens up more design options because there is more room. However, they're more expensive than traditional liner notes and jewel cases. 
• Digipacks don't crack like jewel cases do, but they will rip and eventually the paper begins to peel apart and separate.
• The trays in digipacks break much more often then in jewel cases. There's not as much protection since the outer portion of made of paper, so the teeth that hold the CD in place crack and fall out easily.
• When the teeth of the tray does break in a digipack, the CD falls out of the bottom of the digipack, because unlike jewel cases, there is nothing to hold it in.
• Digipacks can be more environmentally friendly than jewel cases because they can be made of recycled paper - however, they aren't always in fact made in this way.
• Digipacks look great, but if you're just starting out and money is tight, looking for ways to cut your manufacturing costs is important. Stretching your budget to because you like digipacks aesthetically is not a good investment.

This digipak was produced by an artist called Jon Boden and the album is called Songs from the Flood Plane. The titles are showed in different fonts. For example, 'Jon Boden' is in capitals at the top of the digipak so its more or less the first thing you see. The digipak has a very dark and miserable colour pallet, where everything is blue and black. There is a man in the picture who we presume is the artist is slightly off centre. He is wearing a dark coat and trousers to blend in with the background.

The back cover of the digipak is basically the same as the front cover. The colour pallet is still the same. There is still a man featured except this time he is joined by some doves, this adds some colour and stands out. The barcode can be found in the far bottom right which again is white and adds more colour still. On the right hand side placed directly above the bar code, in a list form are names of the songs. There is a puddle on the floor in front of him which gives off an effective refection.

This photograph represents two different colour pallets. On the right hand side the colour pallet includes a mixture of a dark and light red. In the picture the artist is looking through a shattered window, again dressed in dark clothing. This makes only his face stand out to the camera which gives an uncomfortable look.